Improved Technologies Make Web Surfing a Flash

More and more companies are developing web content these days as consumers have increasingly been turning towards the web for product information, shopping and online networking. Thus it has become more of a challenge to create a website that will stand out to users among the millions of others.

Fortunately, with the widespread use of broadband Internet connections and the popularity of the Flash Player browser plug-in, media-rich technologies such as Flash video are attracting increased attention on the web. Flash lets users stream video directly from the Internet without having to download and store it on their computer. This gives designers a whole new set of options for developing content.

Silver Oaks has been taking full advantage of Flash technology, realizing its potential to develop video-based interactive sites that intrigue the Internet audience. For example, MillerMath.com is a site that was created to be fully interactive, combining high-resolution illustrations with video. Developed for a McGraw-Hill math textbook series, users navigate their way through a corridor that is designed to look like a college office hallway. Clicking on doors, bookcases and other elements allows users to learn more about the series’ from the authors themselves through integrated video that was produced using green-screen technology. Hearing comments from the authors based on computer input from the user is a powerful way to reach professors and instructors who are considering adopting the series.

What most companies don’t often realize is that Flash is not just for large, multi-national corporations. Just about any business can benefit from its use. It is a technology offered by website designers and marketing professionals like Silver Oaks. Interactive video, database applications, animations, simulations...with all the ways Flash can be incorporated, it will surely put a unique twist on any website.