Duking It Out in the Ice Cream Bowl

While the Bears and the Colts were busy competing for a spot in the Super Bowl, Silver Oaks was gearing up for a match between frozen treat equipment manufacturer HC Duke and its competitors. HC Duke is the company behind the Electro Freeze brand, which offers frozen treat equipment to worldwide distributors for popular establishments such as Dairy Queen and Sonic drive-in restaurants.

This year HC Duke chose to hold their annual distributor’s meeting in Florida, home to this year’s Super Bowl. The meeting was subsequently nicknamed the Ice Cream Bowl, and our team was charged with creating a thirty-second theme presentation to be shown at the opening of the event, as well as designing graphics for 125 eight-inch mini souvenir footballs.

To create the 3D animation for the video presentation, Silver Oaks artists took full advantage of our Alias Maya software, while Discreet Combustion was the source for all compositing and effects. The result was a cleverly-animated three-dimensional video showcasing the Electro Freeze brand on a football helmet colliding with other competitor-branded helmets. In the end, Electro Freeze was the winner, declaring to all its reputation as a “Sweet Choice!”

Creativity and careful attention to detail helped make the Ice Cream Bowl a success, attracting over one hundred distributors from Europe and North America. It is just one of several projects that Silver Oaks has completed for HC Duke over the years.

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