Recently, Von Maur called on Silver Oaks to produce their television, newspaper and billboard advertisements. Together, our team scouted, designed and directed all aspects of the ads for Von Maur’s grand opening of two new locations. The ads feature the details of Von Maur’s merchandise and their outstanding service. Silver Oaks developed the advertising schedule and negotiated media buys for the Dayton, Ohio, and Kansas City, Kansas, markets where these new stores will be located.
Scheduling for a multi-day shoot takes an immense amount of coordination, from keeping in touch with the talent agency to hiring makeup artists and wardrobe specialists, the process is considerably involved, but well worth the desired outcome. Organizing project details and making sure everyone is on the same page also helps create a smooth production environment for our clients.
Silver Oaks’ latest technologies provided a key component in elegantly highlighting the details of the store’s features and merchandise. Shooting with our high-definition video camera, we accentuated the classy look of Von Maur’s exquisite interior which features gorgeous flooring, luxurious counter tops and finely crafted displays. Still photography was used to capture many other areas of Von Maur, including the attractive center court, which reveals an astonishing antique airplane hanging overhead, accompanied by a pianist playing beautiful music. Our design team was there to ensure everything was in its proper place while setting the proper tone for the ads by finding the right colors and apparel to use for each scene. With each piece in position, the entire production was a huge success. Von Maur was extremely appreciative of the efforts made to execute their vision, and we had a great time making it happen.
