Von Maur Grand Opening TV Commercial

Project Description

Silver Oaks teamed up with the Midwest-based department store Von Maur to manage and develop their Grand Opening campaigns in the Dayton, Ohio, and Kansas City, Kansas, markets. Together, our creative team and marketing department created and implemented two integrated, multi-tiered campaigns that included spots for television, newspaper, billboards and print publications.

The television spots served as the creative foundation – providing audiences in the new markets with a glimpse of the Von Maur shopping experience. Silver Oaks worked closely with Von Maur’s advertising department and merchandise buyers to select and showcase key product, while at the same time highlighting the company’s unprecedented customer service mentality. From developing storyboards, to hiring talent and makeup and wardrobe artists, to editing the HD footage, Silver Oaks captured the elegance and character of Von Maur.