Valley Bank "Picture A Dream" TV Commercial

Project Description

Valley Bank is a local bank with plans to grow regionally. In discussions with them about their plan and their philosophy, we realized we all have dreams. We then developed a campaign showing individuals in their daily lives. Each person would hold up a picture of themselves showing what their dream was – a new home, retirement or college education for their child. We shot photos of the actors doing their dream activity and then shot video of them holding that photo. It was an emotional commercial that viewers could relate to in their own lives.