Radiology Group "The Power to Know" TV Commercial

Project Description

The Radiology Group wanted people to know they have a choice in where they can go for radiology services. We took this idea of choice and created a scenario of a couple playing chess. Through the close-ups of chess pieces being moved, we illustrated the decisions and choices that are made in seemingly ordinary life that can have a huge impact on life itself. The age of the talent was chosen to reflect the age most likely to use the services of the Radiology Group.