QC Safety Jingle and Radio Commercial

Project Description

Quad City Safety needed to increase awareness of their retail stores as a one-stop source for a complete range of workplace safety products. After doing research of who their primary customers are, we chose to produce a country music jingle that would appeal to the 24- 50 male target audience. The lyrics led us to a Johnny Cash-style of arrangement. Silver Oaks produced the whole project in-house, writing the lyrics and music as well as recording the musicians and singer. We provided a complete jingle package of :30 full sing, :30 instrumental bed, :30 sing in/out and :30 sing out, and files for their on-hold phone system. The customer has received great feedback. It is a catchy tune that when you hear it, you will hum it all day. Just the effect a good jingle should have.