Jumer's Casino & Hotel "Vegas" Campaign

Project Description

Jumer’s Casino & Hotel kicked off a year-long branding campaign as the place to go for Vegas style excitement and gaming. The client was looking for more than the typical scenes of people acting excited about winning; they wanted to capture the iconic images of Vegas. Our use of glitzy symbols such as Elvis, showgirls and more portray the fun and excitement of Vegas and tie in to the new tag line, “Vegas without the flight.” A recurring theme in the series of commercials produced by Silver Oaks is that Jumer’s Casino & Hotel is so much like Vegas visitors are convinced they’re really there.

“Showgirls”
This commercial follows four Vegas showgirls in various locations throughout Jumer’s. They think they are in Vegas, the patrons are bewildered, and one customer in particular is quite excited to see the showgirls at Jumer’s. The authentic showgirl costumes were rented from Las Vegas. On the day of the shooting, crew and customers, alike, enjoyed the beauty and extravagance of the showgirls. There’s nothing like high heels and feathers to make this spot memorable!

“Elvis”
In this spot, Elvis assures us he knows Vegas. The look of the casino, the action, the buffet – he’s certain he is in Vegas, until the Jumer’s spokesperson sets him straight. The humorous angle makes the commercial spot memorable and entertaining, and helps keep Jumer’s Casino & Hotel top of mind when viewers are choosing a place to go for a fun night out on the town.

The commercials were shot in HD using prime movie lenses to control the depth of field and give a rich film look, complementing the overall elegant appearance of the locations.