Johnson H2O Campaign

Client:

Johnson H2O

Market Type:

Retail & Professional

Project Type:

TV Spots, 2D Animation, Collateral

  • SAMPLES -JOHNSON2
  • SAMPLES -JOHNSON1

Tools & Technology:

Adobe Flash

Project Description

To bring cohesiveness to Johnson H2O’s marketing collateral and showcase its quality water solutions, Silver Oaks revamped the company’s current print collateral and created new :15 TV and radio commercials. The new print collateral included an envelope stuffer; a two-pocket folder; and three 8 ½ x 11 inserts featuring Johnson H2O’s featured services: well and pump systems, water conditioning and cleaning solutions. The design’s bright blue bubbling water, clean look and new tag, “Pure. Clean. Clear.” evoke the quality water solutions that Jonson H2O has been known for since 1967.

The new 2D animated TV spot incorporated this new theme and tag. The commercial, which uses Flash animation, begins with pure, flowing water. The shot slowly widens out to show that it is clean, clear water flowing from a faucet, keeping Johnson H2O top of mind for quality water solutions.