HON "Define Your Space™" TV Commercial

Project Description

This co-op commercial shows a variety of HON furniture, clients and uses. This was shot on a white seamless background and appears to be one long dolly shot. But through the magic of editing, each room scene was shot individually. We conducted a talent search on a regional basis to get the right demographic for HON buyers. The commercial was part of a multi-media campaign that also included print ads.