HON Attune™ New Product Introduction Video

Project Description

As part of a coordinated communications effort to launch The HON Company’s Attune laminate desk series, Silver Oaks developed this video to demonstrate the many features of the product line. It was distributed to dealers and salespeople and used on the product microsite. Our mission was to creatively develop a theme for the Attune line that would set a mood, and create an emotional response from prospective buyers. Our creative team hit upon the idea of making office life simpler through harmony, balance and clarity. These symbols along with the design and features of Attune, represent the zen that you can achieve when you have Attune as your workstation.