Hansen Family Dentistry Branding and Collateral

Project Description

To announce changes to our clients’ dental practice, Silver Oaks planned a multifaceted campaign which included a new name and logo design for print collateral materials and outdoor signage, and a comprehensive public relations marketing plan. The new logo was designed to be professional, yet friendly and welcoming; the bright blue and green color scheme evokes a fresh new beginning.

New print collateral included a 4-color brochure, business cards and letterhead. A website designed and developed by Silver Oaks, features general information about the practice and introduces the staff. Targeted public relations and marketing efforts included a letter to current patients and an announcement to professional colleagues, along with a press release, newspaper ad, and related media planning and placement. Silver Oaks created the entire range of projects in house, with a tight launch deadline. The clients were impressed with the quality of Silver Oaks’ work and have received enthusiastic positive feedback on all aspects of their rebranding efforts.