Galena Tourism TV Commercial

Project Description

Galena, like most historic towns, has a unique flavor. It has quaint little shops, restaurants, recreational activities and a rich history. To promote tourism to the Galena area, we developed the idea of “Live a Cliche” using typical cliches as on-screen graphics while the video showed a scene of something wonderful you could discover in Galena. Such as “eat your heart out” while we see a couple eating a romantic dinner, or “get a grip” as we see a man grip his golf club and swinging. This commercial set the mood of the romance, history and fun you can experience when you visit Galena.