Four Seasons Boutique TV Commercials

Project Description

Four Seasons, a regional clothing store traditionally known as a high quality store for all sizes of women, was also perceived as being a place that only older women shopped. To combat this, Silver Oaks created a series of commercials.

“Fall Image” was one of several spots featuring the 40-year-old female owner on camera inviting the viewer to come in and try them on for size. To keep the budget on track, manufacturers’ photos of clothing were used, highlighting the beautiful clothing on younger models.

The “Hangers” commercial was developed to grab the attention of the viewer through eye-catching, toe-tapping 3D animation.

The result of these efforts was an increase in sales to the 30–40-year-old professional woman who was looking for clothing for work, casual and special events.