Dentistry TV Spots and Banner Ad

Project Description

Dentistry Unlimited is a well-established family dentistry practice offering dental care for all ages. They have advertised on TV in the past, but were looking for something new. Their previous commercials were similar to other dental offices in their area. We developed an idea for them that would be different, to establish their name and to set them apart from their competition. We decided on :15 spots to increase their frequency and reach. These two commercials can air as bookends or as stand-alone :15 spots.

“Brush – Floss”
Our idea was simple. 3 things you should do for good dental hygiene. Brush – Floss – and visit Dentistry Unlimited. Your smile deserves it.

“Picture Perfect”
As a companion :15 spot to the “Brush – Floss” commercial, “Picture Perfect” shows the results of good dental hygiene: a beautiful smile.

A companion banner ad was created and animated for use in online advertising.