"The Ride" Harley-Davidson TV Commercial

Project Description

Clinton Harley-Davidson wanted a commercial that would set them apart from their competitors. They were looking for an approach that would let potential customers know about the friendly service and the culture of CHD where they pride themselves in treating customers like friends – having repeat customers, and having customers spread the word about how well they were treated at CHD.

Silver Oaks created a commercial that tied the experience of riding with friends into buying from friends. The footage of a group of men and women riding along scenic highways with CHD being the destination was shot in HD. A  female voiceover added a bit of contrast  to the fast-paced edits and edgy music. This resulted in a commercial that “wowed” Clinton Harley-Davidson and has received great customer feedback.