Chiropractic Direct Mail Campaign

Client:

Radiology Group Imaging Center

Market Type:

Retail & Professional

Project Type:

Collateral

  • radgrp_chiro

Project Description

To assist in Radiology Group Imaging Center’s efforts to branch out into the chiropractic community, Silver Oaks developed a two-phased direct mailer campaign.

Phase One was introductory in nature – announcing Radiology Group’s partnership with Palmer Chiropractic Clinics to provide the best of both imaging worlds for chiropractors and their patients. Phase Two followed two weeks later showcasing Radiology Group’s custom-created order form that was specifically designed to meet the chiropractors needs when ordering imaging services.

Both 11″ x 6″ mailers were sent out prior to a kickoff event announcing the new services.