Carl Cleve Auto Body "Good Dog" TV Commercial

Project Description

How do you advertise a body shop? How do you let potential customers know that their car will be fixed correctly, straight, with no more dents or scratches? You show a Shar Pei dog bewildered by a car that is transforming from wrecked to fixed, and wondering if he, too, can get rid of his wrinkles. This award-winning commercial used morphing techniques to create a commercial that the client was able to use for a number of years. It made such an impact on his business that he included a picture of a Shar Pei in his Yellow Page ads.